How Execution Excellence Drove a Record-Breaking Launch
Client Type
Campaign Duration
This multi-national beverage brand is a market leader with a long history of successful launches; more than 100 products have been brought to market through a well-established process and strong internal infrastructure. Their formula has worked, but the question remained: could it work even better?
The real challenge was how could they get more out of their trusted playbook. We proposed a controlled test across the Canadian market to explore a different approach. The brand agreed, open to the possibility that a new path could deliver stronger results.
What followed challenged assumptions and validated the value of experimentation.
To drive awareness and encourage trial on a successful brand launch, requires that displays are executed according to brand standards, and have clear communication and pricing. This is especially true in an impulse category; you only get one shot to make a new product successful and while this global beverage client is best in class on execution, it didn’t have a clear view of the quality of the displays or the value that they were getting from them.
Ensure consistent, high-quality execution through photo validation and a user-friendly mobile app that provides real-time in-store visibility at a retail level across multiple display types.
We designed a turn key digital execution rewards program to motivate field sales reps while providing real-time visibility and compliance validation to help the field and head office teams achieve more.
across national retailers
corrected and approved
of any other market in the world
Complete visibility into field activity. Leaders can click into any submission to see the actual display photo, ensuring total confidence in reported execution and real-time quality control.
Designed for speed and simplicity, this view gives leadership instant insight into field execution — surfacing key trends and regional performance to make informed decisions with limited effort.
This visualization makes banner performance instantly clear. Leaders can see which retail chains delivered the highest display compliance, where underperformance occurred, and how overall penetration compares to available locations — a quick and easy way to have the right conversations with the field and your customer about where opportunities exist.
At a glance, see which teams are engaged and delivering effort. Instant feedback leads to instant corrective action so that you get the most out of your investments
What started as a single market test has now become a national strategy. If a brand of their size saw this level of impact, imagine what it could do for you.